Webinar: November 10th, 2021

Key GTN Concepts and Accounting Implications

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Gross-to-Net Educational Training

GTNPharma provides unique opportunities to learn about key pharmaceutical finance concepts with an emphasis on practical applications and best practice with gross-to-net educational training.

Educational workshops & webinars are tailored to enhance knowledge of individuals specializing in Accounting & Financial Reporting, Finance, Auditing, Contracts & Pricing, Market Access and Commercial Operations.

Our focus is on interactive learning to ensure participants achieve an understanding of complex topics & concepts.

Setup an onsite training workshop or webinar today.

Contact GTNPharma
Gross-to-Net Educational Training

GTNPharma Workshops & Webinars

Workshops & webinars are designed to be interactive and are tailored to enhance the participant’s knowledge of Gross-to-Net (GTN), government pricing, market access, payor negotiations and salesforce incentives to maximize GTN.

Numerical examples and case studies are presented as teaching tools illustrating key concepts and practical applications.

All workshops & webinars incorporate an analysis of market access challenges and dynamics. Solutions to the participants’ specific challenges relating to GTN, government pricing, market access, payor negotiations and salesforce incentives are presented and reviewed as an integral part of the workshops.

Workshops & Webinars Offered in 2020

GTNPharma Value Proposition

  • Improve GTN accuracy
  • Reduce GTN volatility
  • Minimize unexpected GTN true-up adjustments
  • Enhance payer contracting and negotiations
  • Incentivize salesforce to maximize GTN

Gross-to-Net Sales Funnel

GTNPharma Finance Educator

Murray Kay is the Former Senior Vice President and Chief Financial Officer for Solvay Pharmaceuticals and Former Commercial Controller for AbbVie & Abbott Laboratories.

He develops customized, interactive, financial training seminars on various topics that include gross-to-net, government pricing, forecasting, payer negotiations and financial implications of payer access scenarios.

Murray is highly regarded by workshop attendees as a subject matter expert with in-depth knowledge of GTN.

Client Feedback

“Our biotech company knew little to nothing about gross-to-net two years before launch of our first product.  Murray’s GTN workshop was an incredibly practical opportunity to take a crash course on GTN, a subject that Murray has a deep knowledge, skill and passion about.  His course launched us to begin our commercial finance planning process and we never looked back!”
Chief Financial Officer and Head of Business Development – Emerging Biotech Company
“I’ve received individual feedback from the whole team and they were unanimous in saying that the GTN Workshop was very valuable, helpful, and well-presented!  Thank you so much.”
Senior Director, Finance - Emerging Biotech Company
“We speak of GTN frequently, but showing how it comes together and the tradeoffs that occur are exactly what the team benefitted from. If you have clients that you feel could benefit from a session like Murray delivered today, or a deep dive into any of the areas covered, feel free to reach out to him directly. He has given a number of these presentation over the past few years and they are always well-received. Murray – Thanks again!”
Vice President– Life Sciences Consulting Company
“We had Murray come in and speak on numerous occasions to teach gross-to-net dynamics and why they are so important.  Over 200 of our people have participated in his workshops and the feedback has always been overwhelmingly positive.  The gross-to-net space is very complex. Having someone of Murray’s caliber and background providing instruction while incorporating real world experience improves comprehension and retention of the materials.  Regardless of a team’s background or job functions I would highly recommend Murray’s workshops as everyone can benefit from understanding how a P&L works.”
VP – Large Industry Service Provider

“Murray takes his vast experience and knowledge of a difficult topic and gives real world advice that can be put into practice immediately. The GTN workshop he provided to our Company was invaluable. Our processes are more focused and our results are more consistent. I recommend Murray’s workshop for anyone facing GTN challenges.”

Chief Financial Officer – Established Pharmaceutical Company Focused on Cardiometabolic Diseases

Ready to Get Started?

Setup a discussion with Murray Kay regarding a customized onsite workshop or webinar for your organization.

Contact GTNPharma