Implications of GTN Adjustments Resulting in Unprofitable Prescriptions
The implications of the cumulative effect of multiple GTN adjustments resulting in negative net sales and unprofitable prescriptions are far-reaching. Pharmaceutical companies may need to refine physician targeting and salesforce incentive programs to avoid a disproportionate number of underwater unprofitable prescriptions. Examples of Unprofitable Prescriptions Commercial Rebates Coupled With Copay Buydown A $600 copay buydown [...]